A few weeks ago I was having my normal morning shower, ya know the karaoke happy showers and I glanced over at all the products sitting on the shelf. Everything was covered in plastic and it got me thinking about how happy I am that we are moving our brand forward in plastic free cosmetics. I decided to launch out Seed & Smudge project today the 30th of March 2019 because it is EARTH HOUR around the world, If you dont know what that is its a movement to protect our planet and connect to earth. So no better way than to start our own movement on a day where we all shut off and reconnect with mother earth.
After bringing out our first range of lip balms in the bio tubes I decided I wanted to remove the rest of our plastic packaged products and swap them over to the same tubes. I’ve always wanted something a little different and for my brand to keep giving. One of my customers would bring back my candle jars with little succulents inside them so that I could reuse the containers.
That got me thinking about how we could use the bio tubes for plants too. This is where the Seed & Smudge Project came alive.
This is something I created & that I feel intense love for. For every order that contains one of our bio degradable tube products you will receive a seedling packet. My mission is for our brand to keep giving back to our pretty earth & customers. So we have come up with our seed & smudge project. Basically our packaging will be used as a pot for you to start a little garden, Eventually the tubes will break down and nourish back into the earth leaving behind a beautiful living plant. This means that your purchase has contributed to zero waste & has reproduced floral which helps with the bees & purifying the air.
The best part is that we have 5 seedling packets to collect. Sage, rosemary, lavender, German chamomile & calendula . You will receive one packet per order, this is a FREE gift for our customers. In return we would LOVE to see your seedlings grow. Tag us on Instagram & Facebook so we can share the joy. It doesn’t end there either, If you noticed the herbs & flowers we have selected are all the essentials for creating your own cleansing smudge stick…. I know, bloody ripper of an idea. So once your seedlings flourish into thick dense bushes you can harvest your herbs & flowers to create your own smudge sticks.
HOW DOES IT WORK.
Once you have finished using our products you can then recycle the tubes as a seed pot. Simply remove any remaining product and fill each tube with soil, add a couple of seedlings, water daily & leave in the sunshine. Make sure you place your bio tubes in the garden so when they start to break down they will do so into soil leaving behind a beautiful plant.
THIS IS OUR PASSION, LOVE AND COMMITMENT TO THIS BEAUTIFUL PLANET, OUR CUSTOMERS & TO THE BEAUTY INDUSTRY.
MUCH LOVE,
CHRISTIE OX
